UX + UI design for a creator-first live streaming app

Building on the foundation and insights from our large-scale enterprise activations, we developed EZstream as a standalone, direct-to-consumer product designed to empower everyday creators. After more than half of the company was let go, I stepped in as the sole (self-taught) designer and took on full creative ownership of the product, from naming and branding to feature design and visual identity.

Over the past two years, I worked closely with a small, scrappy team to build EZstream from the ground up. I led all design efforts while collaborating on strategy, testing, beta trials, and creator outreach to ensure the app truly met the needs of real users.

With complete creative freedom, I defined what EZstream would look and feel like: a bold, approachable, and creator-first tool designed to make professional live streaming accessible to anyone. Key features I designed included a guided onboarding flow, multistream setup (so creators can broadcast to multiple platforms at once), customizable overlays, in-app stream health monitoring, and a simplified paywall system.

Beyond in-app design, I also created all app store assets, marketing visuals, and brand collateral, ensuring a seamless and cohesive experience from first impression to active use.

This project highlights my ability to fully own a product vision — shaping everything from strategy and brand direction to detailed UX flows and polished UI — while working hand-in-hand with a small team to iterate quickly and meaningfully.

Screens showcase creator onboarding, multistream setup, customizable overlays, paywall design, and App Store feature panels — all fully designed and executed by me.